Content Lead (Marketing) - Mitie

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Company Description


Mitie was founded in 1987, Mitie is the UK’s leading facilities management and professional services company, looking after a large, diverse, blue-chip customer base, from banks and retailers, to hospitals, schools and government offices. Mitie has over 77,000 people, 100+ office locations, and thousands of customers across the country, there’s no limit to what you can achieve if you work for us.

Job objectives and responsibilities

  • Maintaining all existing marketing materials to ensure content is up to date and aligned with Technical Services strategy
  • Develop engaging, creative content that is targeted at different audiences to inform them of the Technical Services value proposition
  • Build a content development programme that delivers proactive marketing materials
  • Work collaboratively across the TS business to understand content requirements
  • Propose innovative new ideas for how to make content more engaging, working in collaboration with the Design team
  • Responsible for ensuring the quality of content is maintained at a high level and is consistent in its tone of voice
  • Identify customer’s needs and gaps in our content and recommend new topics
  • Bid library content ownership to ensure content being used in bids is relevant and up to date
  • Provide support to the proposals team for specific content projects as required

Main duties

  • Research, write and produce clear marketing material including, but not limited to:
    • Brochureware
    • White papers / Thought Leadership articles
    • Case studies
    • Playbooks
    • Virtual Product Catalogue
  • Work with the TS Marketing, Communications and Design team to develop content that supports campaigns including web content and social media posts
  • Support development of industry award entries to ensure the highest level of quality and submission
  • Develop related content for multiple platforms, such as websites, email marketing, product value propositions, videos and blogs
  • Maintain and grow the repository for marketing materials so Sales and SAM’s have easy access to all approved materials
  • Support with the development of product and service propositions and the subsequent materials required for marketing through to bids
  • Support the review of marketing, sales and bid materials to ensure alignment and consistency of messaging across the entire sales process.
  • Work with Group to ensure Technical Services messaging is included in Group level marketing and communications
  • Work with the proposals teams to ensure that our messaging is consistent and aligns with the messaging being used in marketing

Person specification

Essential

  • Experience in a similar position with a strong background in writing engaging content
  • Ability to take technical information and explain it clearly and concisely
  • Ability to meet deadline without compromising quality
  • Demonstrate versatility and flexibility in a constantly evolving environment
  • Excellent written and verbal English
  • Proficient in Microsoft Word, Powerpoint


Desirable

  • Experience within the facilities management industry
  • Demonstrable expertise in delivering service excellence
  • Proven Business Development expertise
  • Experience of Adobe InDesign software
  • Qualification in Marketing, English, Journalism or related field



Additional Information


This job description Is intended to give the post holder an appreciation of the role envisaged for this position and the range of duties undertaken. Specific tasks and objectives will be agreed with the post holder throughout the period of employment. The job description may be varied from time to time by the Company to reflect changes in the post holder’s role and/or the needs of the business.

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